Associate Director, Digital Fundraising

New Brunswick
New Jersey

Overview

The Rutgers University Foundation (RUF) seeks a creative, innovative and tech-saavy Associate Director, Digital Fundraising (herein AD) to join the Annual Giving team at a time of increased investment in the digital aspect of the team’s work. Reporting to the Senior Director of Annual Giving, this AD will manage all activities related to digital fundraising efforts in support of building a culture of philanthropy from alumni, parents, and friends of Rutgers University New Brunswick, Camden and Newark.

 

The AD will strategize, coordinate, implement, and evaluate comprehensive email campaigns to contribute to the RUF annual giving goals of increasing engagement and philanthropic support, as well as work across annual giving teams to coordinate and implement various digital platforms for multi-channel engagement, such as including informing tactics for Rutgers Giving Day. S/he will work collaboratively with the central Foundation communications department to inform and support social media and web strategies in conjunction with the goals of the annual giving digital strategy. This person will play a key role in the shift to utilize digital components in annual giving in order to align with the industry trend that identifies the digital as the future.

 

The ideal candidate will have three to five years of digital marketing and/or fundraising experience. S/he will have demonstrated experience in creating and deploying digital campaigns, knowledge of digital engagement best practices is critical, ideally in higher education or other non-profit organizations. The AD should have strong analytical and marketing skills, as well as an ability to interpret complex data to inform strategy and decision making. S/he will have a strong track record of learning new systems quickly and effectively, preferably with technical skills in HTML, Microsoft Office, and Marketo or other marketing automation platforms. The AD will have strong collaboration and communication skills to work closely with the rest of the Annual Giving team, as well as partners across the Foundation. In order to ensure success, s/he will have strong organizational and time management skills; and the ability to manage multiple projects and deadlines simultaneously, with careful attention to detail.

 

Rutgers University Foundation

Created in 1973, the Rutgers University Foundation advances Rutgers' pursuit of excellence in education, research, and public service. The Foundation provides the bridge between donors and the schools, programs, faculty, and students that make up the University. The Foundation helps to match caring people with satisfying and meaningful opportunities to make gifts that have an impact on Rutgers. Founded in 1766, Rutgers is the eighth oldest institution of higher education in the nation. Today, Rutgers, a member of the Association of American Universities, is New Jersey's premier public research institution and flagship state university. More than 100 majors offer students vast opportunities. On July 1, 2014, Rutgers University joined The Big Ten Conference of world-class universities whose member institutions share a common mission of research, graduate, professional and undergraduate teaching and public service. The Foundation is a 501(c) (3) tax-exempt organization with the sole mission of supporting Rutgers University. The organization includes the areas of Alumni Relations, Development and related Communications. Lead by Foundation President Nevin Kessler and his senior cabinet – the Executive Leadership Group (ELG) – the Foundation successfully completed a $1 billion campaign in 2014 and is preparing for another multi-billion dollar campaign in the near future.

Associate Director of Digital Fundraising:

Duties and Responsibilities:

 

  • Email Campaign Management: Strategize, coordinate, and implement comprehensive email campaigns to contribute to the RUF annual giving goals of increasing engagement and philanthropic support. Manage email strategy in Marketo, including deploying regular and one-off email communications targeted to key audiences and creating marketing automation journeys for alumni and donors. Develop opportunities to AB test emails, executes and evaluates test, utilize results to inform strategy and create dynamic email campaigns resulting in increased effectives.
  • Giving Platforms and Digital Marketing: Coordinate and implement various digital platforms to support annual giving multi-channel engagement and solicitation. Inform strategy and execute digital fundraising tactics associated with promotional days, such as Giving Tuesday and Rutgers Giving Day, including technical expertise for fundraising platforms. Provide technical expertise and support for fundraising platforms and engagement opportunities such as crowdfunding, Scarlet Voice (online ambassadors) and peer-to-peer. Develop and execute paid online advertisement campaigns.
  • Evaluation & Measurement: Evaluate digital annual giving performance and tools. Work closely with Senior Director to set performance benchmarks and targets across all digital fundraising channels, and develop and distribute monthly and quarterly reports to analyze and evaluate campaigns. Identify opportunities for applying new technologies, digital products and services for RUF Annual Giving
  • Cross-Foundation Collaboration: Collaborate with central RUF communications on forward facing social and web strategies. Work in collaboration with central RUF communications team, inform and support social media strategies and execution, and play a role in developing a seamless online giving experience. Monitor and ensure adherence to design, brand, and message standards of all digital communications
  • Other duties as required or assigned by the Senior Director.

 

 

Qualities of the Ideal Candidate:

 

The AD can be expected to have the following personal characteristics and professional qualifications:

 

  • Three to five years of digital marketing and/or fundraising experience. S/he will have demonstrated experience in creating and deploying digital campaigns, knowledge of digital engagement best practices is critical, ideally in higher education or other non-profit organizations. Demonstrated understanding of annual fund strategies (direct mail, telemarketing, e-philanthropy), constituencies, methods, metrics, and best practices is ideal.
  • Strong analytical and marketing skills, as well as an ability to interpret complex data to inform strategy and decision making. Experience in HTML, Microsoft Office, and Marketo or other marketing automation platforms is strongly preferred.
  • Evidence of strong interpersonal communication and organizational skills, with a superior sense of customer service, team-oriented collaboration and consistent professionalism. Ability to work effectively within a team environment (independently and collaboratively). Self-motivation and flexibility required in successful candidate. Must be able to work with a varied constituency and handle time pressures during peak periods while managing multiple projects.

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