The Rutgers University Foundation (RUF) seeks a creative, innovative and tech-saavy Associate Director, Digital Fundraising (herein AD) to join the Annual Giving team at a time of increased investment in the digital aspect of the team’s work. Reporting to the Senior Director of Annual Giving, this AD will manage all activities related to digital fundraising efforts in support of building a culture of philanthropy from alumni, parents, and friends of Rutgers University New Brunswick, Camden and Newark.
The AD will strategize, coordinate, implement, and evaluate comprehensive email campaigns to contribute to the RUF annual giving goals of increasing engagement and philanthropic support, as well as work across annual giving teams to coordinate and implement various digital platforms for multi-channel engagement, such as including informing tactics for Rutgers Giving Day. S/he will work collaboratively with the central Foundation communications department to inform and support social media and web strategies in conjunction with the goals of the annual giving digital strategy. This person will play a key role in the shift to utilize digital components in annual giving in order to align with the industry trend that identifies the digital as the future.
The ideal candidate will have three to five years of digital marketing and/or fundraising experience. S/he will have demonstrated experience in creating and deploying digital campaigns, knowledge of digital engagement best practices is critical, ideally in higher education or other non-profit organizations. The AD should have strong analytical and marketing skills, as well as an ability to interpret complex data to inform strategy and decision making. S/he will have a strong track record of learning new systems quickly and effectively, preferably with technical skills in HTML, Microsoft Office, and Marketo or other marketing automation platforms. The AD will have strong collaboration and communication skills to work closely with the rest of the Annual Giving team, as well as partners across the Foundation. In order to ensure success, s/he will have strong organizational and time management skills; and the ability to manage multiple projects and deadlines simultaneously, with careful attention to detail.
Rutgers University Foundation
Created in 1973, the Rutgers University Foundation advances Rutgers' pursuit of excellence in education, research, and public service. The Foundation provides the bridge between donors and the schools, programs, faculty, and students that make up the University. The Foundation helps to match caring people with satisfying and meaningful opportunities to make gifts that have an impact on Rutgers. Founded in 1766, Rutgers is the eighth oldest institution of higher education in the nation. Today, Rutgers, a member of the Association of American Universities, is New Jersey's premier public research institution and flagship state university. More than 100 majors offer students vast opportunities. On July 1, 2014, Rutgers University joined The Big Ten Conference of world-class universities whose member institutions share a common mission of research, graduate, professional and undergraduate teaching and public service. The Foundation is a 501(c) (3) tax-exempt organization with the sole mission of supporting Rutgers University. The organization includes the areas of Alumni Relations, Development and related Communications. Lead by Foundation President Nevin Kessler and his senior cabinet – the Executive Leadership Group (ELG) – the Foundation successfully completed a $1 billion campaign in 2014 and is preparing for another multi-billion dollar campaign in the near future.
Associate Director of Digital Fundraising:
Duties and Responsibilities:
Qualities of the Ideal Candidate:
The AD can be expected to have the following personal characteristics and professional qualifications: