• Editorial Director

    New Brunswick
    New Jersey
  • Overview

    The Rutgers University Foundation (RUF) and the Rutgers University Alumni Association (RUAA) seek a strategic, creative, and experienced communications professional to serve as Editorial Director. In anticipation of a future multi-billion dollar campaign, the Editorial Director will join the organization during a period of strong emphasis on strategic communications planning, content creation, and narrative development for a variety of philanthropic and alumni audiences. In addition, the Editorial Director will, as a member of the foundation’s communications team, oversee a team of staff writers. The Editorial Director will serve as head writer and editor of all foundation and alumni communications, strategizing collaboratively with department and foundation leadership. S/he will serve as the alumni editor of Rutgers Magazine, finding and developing compelling stories. A multifaceted strategic and creative leader by example, the editorial director stimulates audience engagement, acquisition, and conversion, overseeing the production of sophisticated, compelling written work for use across media and a variety of audiences.


    The foundation is an independent 501(c)3 advancement operation with the mission of fostering alumni engagement and garnering philanthropic support from Rutgers University alumni, friends, and organizations. The university has a total of more than 500,000 alumni worldwide. In addition, the RUAA is a collaborative part of the foundation and works closely with all areas of Rutgers’ advancement operation. The Editorial Director will collaborate in developing content that aligns with the foundation’s strategic communications objectives. The scope of his/her work will include advancement related editorial work across all foundation departments.


    The candidate will ideally have strong experience writing and editing alumni-relations and fundraising communications and/or as editor of a college or university magazine. Familiarity with campaign communications is highly desirable, as is the ability to pivot quickly to new digital and social media platforms. S/he must have a proven ability to work on varying timelines and to maintain flexibility in a fast-paced work environment. S/he must have a collaborative mindset in order to partner with internal colleagues both within the foundation and the university at large. Accessible and collegial leadership style is a prerequisite, as is the creativity and energy to convince and persuade varying constituencies of new ideas and directions.


    The Editorial Director must have a bachelor’s degree and at least 5 years of experience in a communications operation, ideally with a background in advancement/fundraising/alumni communications and demonstrated success in collaborating with numerous partners to achieve high quality work.


    Rutgers University Foundation


    Created in 1973, the Rutgers University Foundation (RUF) advances Rutgers' pursuit of excellence in education, research, and public service. The RUF provides the bridge between donors and the schools and programs, faculty, and students that make up Rutgers University. The RUF helps to match caring people with satisfying and meaningful opportunities to make gifts that have an impact on Rutgers.


    RUF has 224 full-time employees (63 frontline fundraisers) and is in an enviable moment of growth and expansion. The foundation’s primary functions are development and alumni relations, which collaborate with Department of Foundation and Alumni Communications on all associated marketing, communications, public relations, and strategic communications services. RUF employees enjoy a collaborative relationship with the university, sharing many resources and benefits, yet still maintaining its status as an independent 501(c) 3 non-profit. The foundation’s main offices are located in New Brunswick, where this director will be located, along with his/her associated staff and departments. The RUF also has advancement offices in Rutgers-Newark and Rutgers-Camden, and a fast-growing advancement team dedicated to Rutgers Biomedical and Health Sciences.


    More information about the foundation can be found on: www.support.rutgers.edu


    Rutgers University Alumni Association


    Formed in 2008, the Rutgers University Alumni Association (RUAA) serves all alumni of Rutgers University. RUAA staff work in partnership with a board and network of alumni leaders to advance the best interests and well-being of Rutgers University by engaging all alumni in the life of the institution. The RUAA serves more than 500,000 living alumni of Rutgers University. Membership in the RUAA is free and automatically granted to all graduates of Rutgers University, or any of its predecessor schools, upon graduation.


    More information on the RUAA can be found at ralumni.com


    Department of Foundation and Alumni Communications


    The Department of Foundation and Alumni Communications manages communications with Rutgers alumni, donors, and prospective donors. Its four divisions—marketing, visual identity, writing, and project management—plan, create, and execute integrated communications in a variety of media for work areas across the Rutgers University Foundation and Rutgers University Alumni Association.






    Todd Lineburger has more than 20 years’ experience in marketing and communications, fundraising, public relations, and higher education administration. At Rutgers University Foundation, he oversees all foundation and alumni association communications, directing the foundation’s team of content-creators, project managers, digital marketers, and strategists and managing strategic communications efforts. Prior to joining Rutgers University Foundation, he served as Director of Advancement Communications at Franklin & Marshall College and, before that, as Director of Development Communications at Widener University School of Law. A writer and editor himself, he has contributed to and managed the development of award-winning communications across a variety of media.




    Specific responsibilities and duties:


    • Lead the creation of the RUF’s written work, incorporating key messaging for diverse audiences across media and for a variety of platforms. Write, edit, and assure quality in all written work, including in feature articles, press releases, proposals, ads, fundraising collateral, marketing campaigns, and more.  
    • Serve as the alumni editor of Rutgers magazine, working closely with colleagues in the Department of University Communications and Marketing. Identify opportunities to collaborate with colleagues across the department, foundation, alumni association, and university to develop storylines and content strategies that engage a broad range of audiences.
    • Participate in and lead brainstorms and concept pitches to ensure creative messaging.
    • Develop guidelines, templates and training to share with foundation staff and partners.
    • Work in close partnership with senior members of the marketing, visual identity, and project management teams, as well as the AVP of Foundation and Alumni Communications, to plan and create editorial content for strategic, campaign, and crisis communications.
    • Create and maintain editorial calendar to assure timely, relevant content and its effective use and repurposing.
    • Oversee and manage two full-time writers and oversee work of freelancers, part time staff, and interns. Hire, train, and manage budget for team.


    Qualities of the Ideal Candidate


    The Editorial Director can be expected to have the following personal characteristics and professional qualifications:


    • A minimum of 5-7 years of communications experience, ideally at institutions of higher education or non-profits in an integrated advancement division. Demonstrated success in developing compelling content with a focus on content marketing and the editorial mission and vision of a brand, institution, or publication.
    • Demonstrated personal or professional interest in higher education, and a personal desire for the advancement of educational access and research.
    • A B.A./B.S., preferably in English, communications, journalism, marketing, or a related field; advanced degree welcome.
    • Demonstrated experience managing complex processes and overseeing the work of writers and other content creators
    • Evidence of strong writing skills with proficiency in creating print and digital content for a variety of diverse audiences. Understanding of how to develop stories to build and convert audiences. Proficiency in standard published style guides.
    • The desire to work in a collaborative, team environment. The ability to communicate efficiently with a variety of foundation and university partners to identify important themes and messages. Communicate messages to colleagues, alumni and donors.


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