• Associate Director of Digital Strategy and Systems

    New Brunswick
    New Jersey
  • Overview

    The Rutgers University Foundation (RUF) and the Rutgers University Alumni Association (RUAA) seek a strategic, creative, and entrepenuerial communications professional to serve as Associate Director of Digital Strategy and Systems. In anticipation of an upcoming multi-billion dollar campaign, the Associate Director will join the organization during a period of strong emphasis on the strategic use of digital communications in engaging alumni and current/potential donors. Reporting to the Senior Director of Marketing and PR, the Associate Director will manage all RUF and RUAA web presences, including but not limited to websites and event registrations tools.


    The foundation is an independent 501(c)3 advancement operation with the mission of fostering alumni engagement and garnering philanthropic support from Rutgers University alumni, friends, and organizations. The university has more than 500,000 alumni worldwide. In addition, the RUAA is a collaborative part of the foundation and works closely with all areas of Rutgers’ advancement operation. The Associate Director of Digital Strategy and Systems will collaborate in developing digital strategies that support and help achieve the foundation’s strategic- and campaign-communications objectives. The scope of his/her work will include digital strategy and system support across all foundation departments.


    The candidate must have digital and website management skills, preferably in a complex work structure. Familiarity with higher education communications is highly desirable, as is the ability to pivot quickly and advise on industry best practices. S/he must have a proven ability to work on varying timelines and to maintain flexibility in a fast-paced work environment. S/he must have a collaborative mindset in order to partner with colleagues within both the foundation and the university at large. An accessible, organized and collegial work style is a prerequisite, as is the creativity and energy to convince and persuade varying constituencies of new ideas and directions.


    The Associate Director must have a Bachelor’s degree and at least three years of experience in website management and operations, ideally with a background in advancement/fundraising/alumni communications and demonstrated success supporting strategic communications efforts and growing audiences by providing them with regular, helpful content that’s aligned with their needs, values, and interests. The ideal candidate will have proven success with optimizing content management tools for user experience, using event management systems, and building and converting a digital audience, and will have an understanding of digital content management and promotion.


    Rutgers University Foundation

    Created in 1973, the Rutgers University Foundation (RUF) advances Rutgers' pursuit of excellence in education, research, and public service. The RUF provides the bridge between donors and the schools and programs, faculty, and students that make up Rutgers University. The RUF helps to match caring people with satisfying and meaningful opportunities to make gifts that have an impact on Rutgers.


    RUF has 224 full-time employees  and is in an enviable moment of growth and expansion. The foundation’s primary functions are development and alumni relations, which collaborate with Department of Foundation and Alumni Communications on all associated marketing, communications, public relations, and strategic communications services. RUF employees enjoy a collaborative relationship with the university, enjoying the resources and benefits of a large, public university and the flexibility of an independent 501(c)(3) non-profit. The foundation’s main offices are located in New Brunswick, N.J., where this director will be based along with his/her associated staff and departments. The RUF also has advancement offices in Rutgers­–Newark and Rutgers–Camden, and a fast-growing advancement team dedicated to Rutgers Biomedical and Health Sciences.


    More information about the foundation can be found here: www.support.rutgers.edu.


    Rutgers University Alumni Association

    Formed in 2008, the Rutgers University Alumni Association (RUAA) serves all alumni of Rutgers University. RUAA staff work in partnership with a board and network of alumni leaders to advance the best interests and well-being of Rutgers University by engaging all alumni in the life of the institution. The RUAA serves more than 500,000 living alumni of Rutgers University. Membership in the RUAA is free and automatically granted to all graduates of Rutgers University, or any of its predecessor schools, upon graduation.


    More information on the RUAA can be found at ralumni.com


    Department of Foundation and Alumni Communications

    The Department of Foundation and Alumni Communications manages communications with Rutgers alumni, donors, and prospective donors. Its four teams—editorial, marketing, project management, and visual identity—plan, create, and execute integrated communications in a variety of media for work areas across the Rutgers University Foundation and Rutgers University Alumni Association.





    Specific responsibilities and duties:


    • Managing the organization’s websites and event registration system, including setting and executing strategy for all RUF and RUAA web properties, as well as maintaining and updating RUF and RUAA websites, assuring compliance with university, foundation, and legal requirements. The AD will also manage the creation of landing pages, microsites, complex event registrations, fund links, and forms as needed.
    • Leading redesign process for RUF and RUAA sites as needed, including evaluation of site functionality and aesthetics, vendor search and selection, collaboration across the organization on business goals and audience needs, and implementation.
    • Creating event and website templates and other resources to empower brand ambassadors to promote programs and initiatives on behalf of the organization as well as documenting, promoting, and training partners on policies, best practices, and how to make edits to web pages as needed.
    • In collaboration with department leadership, building and managing a rich digital content/editorial calendar that supports and plays and integral role in an organization-wide content plan.
    • Assuring digital content advances RUF and RUAA priorities, attracts a qualified audience to the organization’s websites, converts site traffic through calls-to-action, landing pages, and lead generation content (including offers); and continues to nurture that audience to drive continued and increased engagement and philanthropy.
    • Collaborating with department staff and partners to create and maintain high-quality content around foundation and alumni association priorities, ensuring content addresses audience needs and values at varying stages of decision-making, and staying abreast of best practice in writing for the web as well as in emerging trends in content development, personalized web content, and marketing automation.
    • Establishing, measuring, tracking, evaluating and reporting on analytics and continually refining process to convert and steward audience and to identify and execute opportunities to improve the organization’s, brand’s, and brand content’s search rank for key terms.
    • Managing and improving organic search engine performance and goal-setting based on click-through rates, traffic, and conversions. Staying up-to-date with the latest trends and changes with Google Analytics, SEO, and major search engines.

    Qualities of the Ideal Candidate


    The Associate Director can be expected to have the following personal characteristics and professional qualifications:

    • A B.A./B.S. in a related field and minimum of at least three to five years of web strategy and management experience, ideally at institutions of higher education or non-profits in an integrated advancement division. Demonstrated success in growing audience base by providing them with regular, helpful content that’s aligned with their needs, values, and interests.
    • Demonstrated personal or professional interest in higher education, and a personal desire for the advancement of educational access and research.
    • Experience growing audiences by providing them with regular, helpful content that’s aligned with their needs, values, and interests. A dual-minded approach that demonstrates a high level of creativity and attention to detail, including excellent written and verbal communication skills, the ability to undertake significant writing and presenting/pitching, and strong analytical skills and experience with reporting and data analysis, as well as a demonstrated ability to be process-driven, think at scale, and incorporate data effectively in making decisions.
    • Experience in and understanding of the following: optimizing content management tools for user experience; event management tools, preferably CVENT or equivalent; web technology (HTML, CSS); as well as establishing and maintaining system documentation, training materials, and user trainings.
    • The desire to work in a collaborative, team environment. The ability to communicate efficiently with a variety of foundation and university partners to identify important themes and messages and to communicate messages to colleagues, alumni and donors.
    • Experience managing and leading marketing automation platform integration with websites and event registrations/forms, creating personalized content for websites through marketing automation and CMS integration, proficiency with Adobe Creative Suite, and an understanding of relational data structure and basic SQL knowledge as preferable but not required.


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