The Rutgers University Foundation (RUF) and the Rutgers University Alumni Association (RUAA) seek a strategic, creative, and entrepenuerial communications professional to serve as Associate Director of Digital Strategy and Systems. In anticipation of an upcoming multi-billion dollar campaign, the Associate Director will join the organization during a period of strong emphasis on the strategic use of digital communications in engaging alumni and current/potential donors. Reporting to the Senior Director of Marketing and PR, the Associate Director will manage all RUF and RUAA web presences, including but not limited to websites and event registrations tools.
The foundation is an independent 501(c)3 advancement operation with the mission of fostering alumni engagement and garnering philanthropic support from Rutgers University alumni, friends, and organizations. The university has more than 500,000 alumni worldwide. In addition, the RUAA is a collaborative part of the foundation and works closely with all areas of Rutgers’ advancement operation. The Associate Director of Digital Strategy and Systems will collaborate in developing digital strategies that support and help achieve the foundation’s strategic- and campaign-communications objectives. The scope of his/her work will include digital strategy and system support across all foundation departments.
The candidate must have digital and website management skills, preferably in a complex work structure. Familiarity with higher education communications is highly desirable, as is the ability to pivot quickly and advise on industry best practices. S/he must have a proven ability to work on varying timelines and to maintain flexibility in a fast-paced work environment. S/he must have a collaborative mindset in order to partner with colleagues within both the foundation and the university at large. An accessible, organized and collegial work style is a prerequisite, as is the creativity and energy to convince and persuade varying constituencies of new ideas and directions.
The Associate Director must have a Bachelor’s degree and at least three years of experience in website management and operations, ideally with a background in advancement/fundraising/alumni communications and demonstrated success supporting strategic communications efforts and growing audiences by providing them with regular, helpful content that’s aligned with their needs, values, and interests. The ideal candidate will have proven success with optimizing content management tools for user experience, using event management systems, and building and converting a digital audience, and will have an understanding of digital content management and promotion.
Rutgers University Foundation
Created in 1973, the Rutgers University Foundation (RUF) advances Rutgers' pursuit of excellence in education, research, and public service. The RUF provides the bridge between donors and the schools and programs, faculty, and students that make up Rutgers University. The RUF helps to match caring people with satisfying and meaningful opportunities to make gifts that have an impact on Rutgers.
RUF has 224 full-time employees and is in an enviable moment of growth and expansion. The foundation’s primary functions are development and alumni relations, which collaborate with Department of Foundation and Alumni Communications on all associated marketing, communications, public relations, and strategic communications services. RUF employees enjoy a collaborative relationship with the university, enjoying the resources and benefits of a large, public university and the flexibility of an independent 501(c)(3) non-profit. The foundation’s main offices are located in New Brunswick, N.J., where this director will be based along with his/her associated staff and departments. The RUF also has advancement offices in Rutgers–Newark and Rutgers–Camden, and a fast-growing advancement team dedicated to Rutgers Biomedical and Health Sciences.
More information about the foundation can be found here: www.support.rutgers.edu.
Rutgers University Alumni Association
Formed in 2008, the Rutgers University Alumni Association (RUAA) serves all alumni of Rutgers University. RUAA staff work in partnership with a board and network of alumni leaders to advance the best interests and well-being of Rutgers University by engaging all alumni in the life of the institution. The RUAA serves more than 500,000 living alumni of Rutgers University. Membership in the RUAA is free and automatically granted to all graduates of Rutgers University, or any of its predecessor schools, upon graduation.
More information on the RUAA can be found at ralumni.com
Department of Foundation and Alumni Communications
The Department of Foundation and Alumni Communications manages communications with Rutgers alumni, donors, and prospective donors. Its four teams—editorial, marketing, project management, and visual identity—plan, create, and execute integrated communications in a variety of media for work areas across the Rutgers University Foundation and Rutgers University Alumni Association.
ASSOCIATE DIRECTOR OF DIGITAL STRATEGY AND SYSTEMS
Specific responsibilities and duties:
Qualities of the Ideal Candidate
The Associate Director can be expected to have the following personal characteristics and professional qualifications: